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You want to start a company. But why?

Having been through the startup process several times (DataMarket was my fourth as a founder), I have come to the conclusion that the most important part of starting a company is for the founder or founders to think about and agree upon why they want to build the company in

Seven Startup Reykjavik companies to watch

Today is investor day at Startup Reykjavik 2016. This is the fifth time the accelerator is operated and today’s pitches by the ten companies participating this year are a culmination of 10 weeks of work. The event invites investors, corporate executives, and press to see, and potentially invest in,

How to get the most out of Startup Iceland

On May 30th, the fifth annual Startup Iceland conference takes place in Harpa. This year’s roster of speakers includes entrepreneur and investor Ingrid Vanderveldt; Mark Solon and Jenny Fielding, both managing partners at TechStars; and Arvind Gupta, Investment Partner at SOS Ventures. There are many conferences in the startup

Sling’s First Year in America: Lessons From an Icelandic Startup

Through the years, companies — not only tech startups — have grossly underestimated the cost of selling and developing businesses outside of their home market. So a year ago, when a small Icelandic tech company, Gangverk, decided to start investing in sales and business development by opening an office in New York

Eyrir Sprotar almost fully deployed – $17.2 million in ten companies

The last of the three venture funds, Eyrir Sprotar, announced it had raised 2.5bn ISK early 2015, and then closed its fund on $3.5bn in November. The fund has been active since 2012, which makes it the oldest of the three funds. Investments Eyrir Sprotar has invested in

Iceland Q1 2016 Funding & Exits Report

The first quarter of 2016 starts off with a $13.4 million disclosed in fundings in seven funding rounds. Comparison to Q1 2015 The number of investments more than doubled from the same quarter last year (from three to seven) . Total amount invested, however, fell drastically, only due to one

Brunnur – one year later: $3.2 million in two investments

Last week we dug into Frumtak 2’s investment and funds and this time around we’re looking at Brunnur. Brunnur is a 4 bn ISK (~$31 million) fund, focused mainly on various technology sectors as well as food production. We covered the fund in more detail last year. Investments