The Update

Bókun announces partnership with TrekkSoft to create a tour and activites marketplace in Europe

Bókun, the Icelandic cloud based sales, inventory and marketing platform for the tourism industry, has announced a partnership with Swiss company TrekkSoft. From the announcement:

Hjalti Baldursson: “We’re excited to bring TrekkSoft’s suppliers to the Marketplace, giving them the ability to collaborate and create new revenue streams via cross-selling and greatly enhancing the Marketplace product range. This marketplace could be a game changer for our industry”.

Combined, TrekkSoft and Bókun will offer a B2B marketplace with over 30,000 bookable products.

The TrekkSoft-Bókun B2B marketplace will be the biggest inventory list in Europe and enable global resellers to “have Europe covered” in terms of inventory. The existing 2000+ combined clients of Bókun and TrekkSoft will also be able to resell each other’s products via the joint marketplace.

This powerful eco-system, as developed by two of the leading software players for Europe’s tours and activities sector, has a proven track record of generating value for suppliers and resellers alike.

TrekkSoft and Bókun both offer comprehensive systems for tour and activities companies with customers in over 130 countries. Bókun offers a world-class marketplace solution to customers across all sectors of the travel industry, including hotels and transportation. Trekksoft on the other hand has produced a tailor-made payment gateway solution for booking systems worldwide.

Jon Fauver, CEO of TrekkSoft, adds, “We have always been impressed with what Bókun achieved in Iceland. This collaboration is a logical step for both of us bring more value to our users and our partners. I would love to see more cooperation among the booking system providers to solve distribution problems.”

This short post is a part of The Update – crowdsourced news and updates from the Icelandic startup and tech community. If you wish to share an announcement, send us a message.

Keystrike secures pre-seed funding from Philippe Langlois, cybersecurity entrepreneur

The Icelandic cybersecurity startup Keystrike has secured funding from Philippe Langlois, founder of cybersecurity company Qualys (QLYS) which is currently valued at over $4 billion. Keystrike’s technology was invented by Ymir Vigfusson, Associate Professor at Emory University, to rethink multi-factor authentication. “Keystrike seals off the path that is commonly

Smári McCarthy, CEO of Ecosophy and Steph Matti, COO of Ecosophy

Ecosophy's 'OverView' wins in EU Space Agency competition

Ecosophy’s prototype for its platform OverView is among the winners of the EU Space Agency’s (EUSPA) innovation competition. Ecosophy is an Icelandic startup focusing on making environmental data actionable, in part by making access to data from EUSPA’s Copernicus system accessible. The company received a prize of

Kerecis becomes Iceland's first Unicorn after being acquired by Coloplast for up to $1.3 billion

Kerecis has signed an agreement with Coloplast, the Danish medical device manufacturer, to be acquired for up to $1.3 billion, making them Iceland’s first Unicorn company. In today’s Kerecis business meeting, which took place in Ísafjörður where they have a manufacturing facility, Fertram Sigurjónsson, founder and CEO

Read next