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Meniga acquires Stockholm based reward platform Wrapp

Icelandic fintech company Meniga today announced the acquisition of Wrapp, a Stockholm based reward platform. The purchase price is undisclosed, all-stock, with maximum earn-outs totaling up to a 25% share in Meniga. Current shareholders, including Scandinavia’s biggest bank Nordea, join Meniga’s shareholders.

The Wrapp reward platform will be merged with Meniga’s similar offering with Wrapp’s CEO Aage Reerslev joining Meniga as VP of Rewards.

“The attitudes of consumers towards the use of their personal data is changing. Custodians of personal data are expected to use data to deliver personalisation and value in a respectful and transparent manner,” explains Georg Ludviksson, CEO of Meniga.

“We believe the merger brings us to a tipping point given the strong commitment we have from existing platform partners. This is the right time to invest in transaction-driven marketing technology and create a more intelligent user-centric service which basically helps people buy better and smarter, not more”, says Aage Reerslev, former CEO of Wrapp, now VP of Rewards at Meniga.

Keystrike secures pre-seed funding from Philippe Langlois, cybersecurity entrepreneur

The Icelandic cybersecurity startup Keystrike has secured funding from Philippe Langlois, founder of cybersecurity company Qualys (QLYS) which is currently valued at over $4 billion. Keystrike’s technology was invented by Ymir Vigfusson, Associate Professor at Emory University, to rethink multi-factor authentication. “Keystrike seals off the path that is commonly

Smári McCarthy, CEO of Ecosophy and Steph Matti, COO of Ecosophy

Ecosophy's 'OverView' wins in EU Space Agency competition

Ecosophy’s prototype for its platform OverView is among the winners of the EU Space Agency’s (EUSPA) innovation competition. Ecosophy is an Icelandic startup focusing on making environmental data actionable, in part by making access to data from EUSPA’s Copernicus system accessible. The company received a prize of

Kerecis becomes Iceland's first Unicorn after being acquired by Coloplast for up to $1.3 billion

Kerecis has signed an agreement with Coloplast, the Danish medical device manufacturer, to be acquired for up to $1.3 billion, making them Iceland’s first Unicorn company. In today’s Kerecis business meeting, which took place in Ísafjörður where they have a manufacturing facility, Fertram Sigurjónsson, founder and CEO

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