Influencer marketing platform Ghostlamp announced they had closed a $1m seed round. The investor is Brunnur Vaxtarsjóður, which makes this the second investment announced by Brunnur this week. The investment comes with a commitment of $1m following the growth of the company. Previous investors include advertising agency Pipar / TBWA and Vetrargil. Both invested undisclosed amounts in the company.
“We’ve been following Ghostlamp for a couple of years and believe it will be able to grow fast and be successful internationally,” Árni Blöndal, GP at Brunnur, said in a statement.
Ghostlamp is a influencer marketing platform, where brands and advertising agencies can connect with local influencers and pay them to advertise their products. According to the statement, the company has over 6 million influencers listed, and categorises them based on age, gender, location and more.
“Ghostlamp ensures that influencers get paid for sharing their creativity, in partnership with brands, with their followers. By partnering with Brunnur, we not only get funding to help support further growth, but also access to valuable experience through people that have been in similar situations as we have,” Jón Bragi Gíslason, Founder & CEO said in a statement.