TripCreator raises $2m, shuts down B2C product

TripCreator, maker of the AI-driven travel planning solution, just announced a $2m funding round. Investors are undisclosed. Previous investors include Míó, the investment company of Magnús Ingi Óskarsson, founder of Calidris, and Salting ehf.

The company also announced that it will shut down its B2C product to focus solely on developing and selling its B2B whitelabel software.

Head of marketing Bragi Antoniusson says:

“It’s simply a better business model to leverage the technology we’ve already built and get a steady income from our customers.We decided to shut down the consumer site so that we’re not seen as competitors to our current and potential customers and to focus our marketing and development efforts on what is now our main product.
“We decided to shut down the consumer site so that we’re not seen as competitors to our current and potential customers and to focus our marketing and development efforts on what is now our main product.”

According to the statement, Icelandair will be the first carrier to integrate the platform, and other travel companies are expected to start using it soon.

This makes the second funding announcement in a couple of weeks, which could signal an active Q2 in the Icelandic scene.