Influencer marketing platform Takumi announces $1.4m (£1.1m) funding round
Influencer marketing platform Takumi just announced a $1.4m (£1.1m) funding round from a number of UK angel investors. This brings total investment in the company to $3.3m (£2.6m) in three rounds.
“We’re excited to bring the Takumi offering to new markets,” said CEO Mats Stigzelius in a written statement. “We have seen an incredible 60% MoM sales increase in Q2 and Q3 this year and our list of 4,000 actively engaged users is growing every week.”
We are launching in Germany in October this year
— Takumi (@TakumiHQ) September 5, 2016
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The investment will be used to fuel the companies international expansion. Takumi, which until now has only been available in the UK, is planning on expanding to Germany later this fall and the U.S. early next year. According to the statement, the company has $130k (£100k) in monthly revenue, and clients including Domino’s, Nickolodeon and Socialyse.
The company has operations in both Iceland and the UK. The Iceland office is responsible for product development, and sales are located in the UK. Jökull Sólberg, co-founder of Takumi, said in the statement: “The funding will allow us to further innovate and continue to drive forward the influencer marketing industry.” Jökull has previously written a post on their experience starting Takumi here on Northstack.
Takumi allows brands to connect with micro-influencers (anyone with more than 1,000 followers) on Instagram. The companies post campaigns on the platform, that influencers can choose to work on, by posting pictures to Instagram, and then get paid by the brand. The app is available on iOS and Android, currently only in the UK.
