Innovation, Startups and Venture Capital in Iceland

CrankWheel, hassle-free in-call screensharing, is launching today

Today, CrankWheel launched after a closed beta since June this year. CrankWheel is an enterprise-friendly, 10-second screen sharing that makes it easy to add visual presentation in the middle of a phone call. The product is aimed at both sales organisations, where showing the product, rather than just telling, can mean the difference between a sale and not, and customer service, where showing the customer how to do something is often easier than explaining through the phone.

CrankWheel allows customers to use their smartphone, tablet or computer to view what is being shown to them, works on practically all browsers and devices and the customer never has to download or install any software.

Jói Sig, founder and CEO told Norðurskautið how the team got the idea. “My co-founder Gilsi has spent more than 15 years selling complex products over the phone, and has driven more than a million kilometres combined to meet with customers face-to-face just to close a sale that he could have closed on the phone if he’d had CrankWheel.” Jói is a 10 year veteran of Google, where his last project was improving the architecture of WebRTC within Google Chrome.

Crankwheel team

The CrankWheel Team

“We are passionate about improving the effectiveness of phone calls for the companies that use CrankWheel,” Jói says. “Several innovative and ambitious companies are already paying customers, including the largest Icelandic telecoms operator Síminn, travel agency Iceland Travel, car dealership Askja, airline operator Loftleiðir Icelandic, software vendor Kóði and the travel search site Dohop, ticket booking company Miði and car rental Hertz Iceland..”

The team is going to the Slush conference in Finland next week to follow up with the launch and present their product and plans, both a free plan for individuals and paid subscription plans for teams and companies. “We’re working on adding more enterprise friendly features like audit logging, content filtering and white labeling. Also, we’re hiring software engineers and growth hackers,” Jói tells us.

The company, which until now has been funded by the entrepreneurs and a $340,000 grant over three years from the Technology Development Fund, is currently raising a funding round. Up til now it has received around $230,000 – half from the founders and half from TDF.

Norðurskautið covers the Icelandic Startup and Tech scene. Follow us on Twitter or sign up for our mailing list to keep up to date, with Norðurskautið and it’s Slack Community – http://bit.ly/slack-is

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