Aldin, the virtual reality company behind Waltz of the Wizard, just announced a $1m funding round led by Crowberry Capital with participation from Investa. In addition to the funding, the company announced a new VR experience aimed at consumers.

“Believable reality experiences are unlike anything that’s been possible in the past, offering the accessibility of movies and interactivity beyond conventional games,” says Hrafn Th. Thorisson, CEO and co-founder of Aldin. “Since nothing can play on our emotions like reality, believable virtual realities are set to become the most emotionally engaging format in entertainment history.”

Aldin’s previously made several VR apps, including Waltz of the Wizard, a VR experience where people experience having magical powers. To date, it is one of the highest rated VR titles on Steam with over 250,000 users. Their next title, whose name hasn’t been announced yet, will let users step into a fantastical world and become acquainted with a character in ways that, according to their press release, could only happen in VR, powered by XR AI systems that help form personal connections with characters beyond what’s possible with screenbound entertainment.

“We are delighted to be investing in Aldin. The company has proprietary technology to further the development of VR and AR.” said Helga Valfells, Managing Partner of Crowberry Capital who will take a seat on the board of directors. “The Aldin team has an intuitive understanding of VR as a medium as well the right mix of creative talent and technology skills to deliver exciting content in alternative realities.”

Over the years, Aldin has built proprietary tooling and mixed reality (XR) technologies they use to power their own production. Among those are Ghostline, an analytics solution that enables quantitative and qualitative analysis of the user experience. and Telepath, a locomotion system designed to offer engaging movement in VR.

“We’ve been at the forefront of VR since 2013, focusing on content and technologies that bring immersion and presence to the level that justifies VR and gives people a reason to want it.” commented Gunnar Steinn Valgardsson, CTO & co-founder of Aldin, “We’re now at the next frontier and we are going to deliver experiences that place users in worlds that are only possible in VR.”