Note: This article has been updated to correctly reflect the amount raised to be $3m, rather than $8m (which is the total the company has raised)

Icelandic travel tech company TripCreator just announced a $3m fundraise from various VC funds and business angels, bringing the total raised by the company to roughly $8m.

“We are very excited to be launching the TripCreator platform to everyone in the travel industry, including bloggers,” said Hilmar Halldórsson, CEO of TripCreator.io. “Our disruptive new model of ‘free forever’, combined with our platform that is capable of both incredible speed and analysis options (in numbers that require a Google search to comprehend the magnitude) means we are poised to shake up the itinerary planning industry. We are simultaneously opening sales offices in both London and New York City and plan to move the company to the latter city by the end of the year.”

TripCreator provides white-label as well as branded solutions that can seamlessly integrate with existing platforms through dedicated APIs. The company is also pioneering a new business model for the travel industry – ‘Free Forever’. Taking a cut of the transaction fee ensures there are no out-of-pocket costs to customers for using the platform.