Following the cancelation of planned TV show QuizUp America, Plain Vanilla will wind down most of operations in the coming months. QuizUp will still be operated.

The company has gone from no revenue to almost break even since the beginning of the year, and while that wasn’t enough to cover costs, hopes were that the QuizUp America TV show in partnership with NBC would increase usage and make the company sustainable.

When the TV show was canceled, raising funds became next to impossible, and a decision was made to wind down operations.

According to Thor Fridriksson, CEO of QuizUp, the plan was always to “go big or go home. This time around, we put too many eggs in the same basket.” He’s grateful to all staffmembers that participated in the journey, and is certain that many good things will “come of this adventure.”