Frumbjörg, Innovation Center for Mobility, is an initiative started by Brandur Karlsson in cooperation with Sjálfsbjörg, the national federation of the disabled. The initiative is aimed at providing people with disabilities with the opportunity to create their own job opportunities and develop innovations within the healthcare and social sectors.
The social entrepreneurship venture is meant to provide individuals with disabilities with office space and guidance in their innovation and entrepreneurship activities, through partnerships Frumbjörg has already established with Klak Innovit, Innovation Center Iceland and the University of Reykjavík. The idea is that individuals or teams will be able to apply to partake in the venture and receive office space and support in return for a small piece of equity, similar to many innovation and startup accelerators.
Frumbjörg is currently running a crowdfunding campaign on Karolinafund.com, where the team is trying to raise a total of €20.000 (~2,85 million ISK). The funding is meant to kick-start the venture and renovate a space in the Sjálfsbjörg building to accommodate offices. Currently the project has raised just over €5.700 (~810.000 ISK). However, the digital agency UENO has pledged to match every donation made to the project between December 16th and 30th, up to a total of $15K (~2 million ISK).
“There is a need for this sort of initiative and I’m hopeful that we will reach our goal with the crowdfunding before the end of the campaign on December 31st” says Brandur, founder of Frumbjörg. Brandur has been announced as the first speaker at the Startup Iceland 2016 conference, where he will discuss his journey, Frumbjörg, as well as other projects he has been working on.